tzlil otef

following the horrific october 7 attacks on israel, which resulted in the devastating loss of both lives and livelihoods, i turned to creativity to help my community heal. i launched a spotify project called "tzlil otef"—a curated playlist featuring artists from the southern region hardest hit by the terror attacks. the mechanism was simple: the more people listened, the more revenue these artists unlocked. supported by an organic instagram campaign, the project reached millions of people, including musicians, celebrities, and radio broadcasters. after gaining national news coverage, the project was acquired by israel's leading radio station, galgalatz. most importantly, local musicians have reached out to share that they are seeing a tangible increase in revenue because of this initiative. Logo with Yoav Gati