Some of the work I'm most proud of.

BAD HABITS

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My Role

I was the Lead User Researcher for the 6 week project.

Main Goal

Learn how surfers share info about weather and breaks.

NAMES

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My Role

Concept

Ideation

Screen writing

Main Goal

Investigate how VR could improve the patient experience.

ANDRÉS INIESTA

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My Role

Creative Director

Main Goal

Strategy

Ideation

Screen writing

 

I led hundreds of projects. Here are eleven.

BAD HABITS

Our lives are full of little bad habits. Don't worry, these are fixable and with a little nudge from Ikea – you can have a fresh start.

Media References

Ad Age

Ice

Tal & Aviad radio show

NAMES

Ever wondered how does IKEA name its products with those weird names? Well, you are about to find out.

Awards & Shortlists

The Golden Cactus

Cresta Festival

Effie Awards

Media References

Ad Age

ANDRÉS INIESTA

"Andrés Iniesta swaps fútbol for football"

 

– Sports Illustrated

Media References

Sports Illustrated

Mundo Deportivo

Yahoo! Sport

BIG BROTHER UNBOXING

For the first time in the show's history, the contenders had to assemble the furniture themselves.

Awards & Shortlists

Cannes Lions Festival

Eurobest

Golden Drum

LIA

The Golden Cactus

CMA London

MOBILE SCREENS

Israel's first ever WhatsApp campaign

has shown to both parents and kids an alternative for mobile screens.

Awards & Shortlists

The Golden Cactus

AUTO CORRECT

"These Honda ads use auto-correct to prompt you to trade your incorrect car for the correct car."

– Clio Awards

Media References

Lürzer's Archive

Commercial Photo Japan

Ad Age

Taxi Magazine

Comunicadores Brazil

Clio Awards

HAIR

Hair campaign has made it globally even to Iran. It also made it to Epica Awards' final list and has been curated by Lürzer's Archive magazine.

Awards & Shortlists

Epica Awards

Lürzer's Archive

Media References

Ad Age

Ice

Joe La Pompe

THE TREAT

The Treat project went viral globally and was praised by many petrolheads. It also named print ad of the week by Best Ads on TV.

Awards & Shortlists

Best Ads On TV's Best Print

SEESAW

Volvo XC60 is a SUV with great power. Seesaw was our way to showcase it. This work has been curated by Lürzer's Archive magazine.

Awards & Shortlists

Lürzer's Archive

BIG IDEAS

This project was all about the billions of big idea around the world that started with pizza.

It has been curated by Epica Awards.

Awards & Shortlists

The Epica Book

Best Ads On TV's Best Print

CHAIRS

"Yet another great work by McCann for Ikea"

– Ice

Media References

Ice

BRAYOLA

Brayola is much more than an online bra store; It's a global disruptor and the world's smartest personal bra shopper.

Agency

Facebook Creative Shop

GO TO BED

A creative collaboration with Saatchi & Saatchi Tel and Creative Shop led to a beautiful campaign aiming to help you stop falling asleep on the sofa.

Agency

Saatchi & Saatchi BBR

Facebook Creative Shop

 

Awards & Aknowledgments

 

Cannes Lions Festival of Creativity / Bronze

Cannes Lions Festival of Creativity / Bronze

Cannes Lions Festival of Creativity / Bronze

Cannes Lions Festival of Creativity / Shortlist

 

The Golden Cactus / Gold

The Golden Cactus / Silver

The Golden Cactus / Bronze

The Golden Cactus / Bronze

The Golden Cactus / Bronze

 

Lürzer’s Archive / Official Selection

Lürzer’s Archive / Official Selection

Lürzer’s Archive / Official Selection

 

Effie / Ikea Names

Effie / Ikea Unboxing

Effie / Leumi Card Wallet

Effie / Leumi Card +

Effie / Leumi Card PT

Effie / Leumi Card MyMoments

 

Museum of the Bible, WA / Curated Work

IAA's Top 100 Iconic Ads of the Decade

 

Commercial Photo Japan / Official Selection

 

Also featured in Sports Illustrated, Adweek,

The Drum, Taxi, Ad Age, Alaxon, Comunicadores

Selected Media References

Ice on the move to Facebook [Link]

Walla! on Instagram studio [Link]

One on World Cup [Link]

Ice on McCann's first Cannes Lions [Link]

Ice on Ikea shortlist in Cresta NY [Link]

Podcast interview [Link

 

The Epica Book / Official Selection

Epica / Finalist 

Eurobest / Silver

Golden Drum / Grand Prix

CMA London / Gold
LIA / Finalist

Cresta / Finalist

BestAdsonTV / 2 ‘Best’ Stamps at the Same WeekMcCann Truth Academy / Award for Creative & Innovation

Jurer in Awards Show

Facebook Awards, 2016 London
(Europe, Middle East, Africa)

 

The Golden Cactus, 2016 Israel (Film, Mobile Video)

Selected Media References