about me

for over fifteen years i’ve led creative across meta and mccann, blending craft with performance thinking—work that’s been recognized at cannes lions and, more importantly, proven in-market.

for over fifteen years i’ve led creative across meta and mccann, blending craft with performance thinking—work that’s been recognized at cannes lions and, more importantly, proven in-market.

for over fifteen years i’ve led creative across meta and mccann, blending craft with performance thinking—work that’s been recognized at cannes lions and, more importantly, proven in-market.

i’m udi avital, a creative director and growth strategist focused on building modern brands through clear storytelling and relentless iteration.

i’m udi avital, a creative director and growth strategist focused on building modern brands through clear storytelling and relentless iteration.

i’m udi avital, a creative director and growth strategist focused on building modern brands through clear storytelling and relentless iteration.

today i lead adge.ai as chief creative officer and co-build consumer ventures through ex ventures lab – investing and developing high potential startups. based in lisbon, frequently in tel aviv.

today i lead adge.ai as chief creative officer and co-build consumer ventures through ex ventures lab – investing and developing high potential startups. based in lisbon, frequently in tel aviv.

today i lead adge.ai as chief creative officer and co-build consumer ventures through ex ventures lab – investing and developing high potential startups. based in lisbon, frequently in tel aviv.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

my experience

my experience

my experience

Adge.AI

Chief Creative Officer

Building the future of the creative machine OS.

2026 - now

Adge.AI

Chief Creative Officer

2026 - now

Meta

Chief Creative Officer, Israel

Founded and led Meta Creative Shop in Tel Aviv to become the world's most advanced direct response team.

2016 - 2025

Meta

Chief Creative Officer, Israel

2016 - 2025

McCann

Creative Director

Led a creative team that won global recognition and awards for IKEA, Honda, Domino's Pizza, Volvo, Nestle.

2011 - 2016

McCann

Creative Director

2011 - 2016

McCann

Creative Director

Led a creative team that won global recognition and awards for IKEA, Honda, Domino's Pizza, Volvo, Nestle.

2011 - 2016

Tel Aviv university

Part time Teacher

running a creative and innovation course that is generating the next gen of creative thinkers

2024 - now

Tel Aviv university

Part time Teacher

2024 - now

Tel Aviv university

Part time Teacher

running a creative and innovation course that is generating the next gen of creative thinkers

2024 - now

15

years

20+

awards

1

museum-exhibited work

15

years

20+

awards

1

museum-exhibited work