TURBO / DENI AVDIJA

As Creative Advisor for Turbo by Deni Avdija, I orchestrated the brand’s visual and strategic evolution from concept to a market-leading CPG powerhouse. I hand-selected the creative team and brand designers, working in close lockstep with the Raito CMO to steer high-level creative direction and product identity. By mentoring the design team throughout the intensive launch phase, I ensured every touchpoint resonated with an innovative, high-performance aesthetic. This strategic oversight delivered measurable results: a significant surge in sales, widespread media coverage, and a premium brand perception that redefined the category. Team: Ofer Shaltiel, Hila Chemony, Moshe Sasson, Ben @kilobrxvo, Eliel Dan Levy