SpoiledChild™

Meta Creative Shop, in collaboration with Gravity Production House and SpoiledChild™ internal creative team redifined beauty brand launch through using AI before it was a thing. In 2021, we orchestrated the launch of SpoiledChild™ by blending deep industry insights with a bold, future-forward creative strategy. Ahead of its time, the campaign leveraged AI-generated content to place hyper-realistic billboards in iconic NYC locations—long before "faux-out-of-home" became a global trend. To maintain a modern, social-first aesthetic, we broke traditional branding rules by utilizing a native Instagram font instead of the brand’s official typeface, creating an authentic connection with a digital-savvy audience. This disruptive approach cut through the noise, reaching over 50 million people and setting a new benchmark for creative innovation in the U.S. beauty market.