REELS STUDIOS

from tel aviv to the world’s most influential creative hubs—including new york, los angeles, paris, london, and latin america—i led the global expansion of meta reels studios. we transformed meta’s regional offices into permanent, versatile production environments designed for rapid adaptation, allowing us to customize the set design to match the unique brand identity of every visiting client. by building a global community of native mobile-first directors to lead these sessions, we bridged the gap between traditional advertising and modern short-form storytelling. this strategic infrastructure didn't just drive engagement; it functioned as a high-impact performance engine, unlocking millions of dollars in incremental revenue for participating advertisers through optimized, platform-ready content.