ikea big brother house

To showcase the impact of functional design, IKEA transformed the Big Brother house into a live "unboxing" event by delivering the entire set inside flat-pack boxes. This forced contestants to assemble their own living environment on camera, creating a massive cultural moment that drove a 10% increase in store traffic and a 13% surge in sales. The campaign effectively turned reality TV into an interactive catalog, leading over 54% of the Israeli population to seek out the specific designs they saw on screen.