I am a Tel Aviv-based Creative Strategist. 

I work closely with today's most iconic, global brands and the disruptor brands of tomorrow. 

Currently at Facebook; former Creative Director at McCann, Copywriter at Ogilvy and Grey.

 

BASED ON REAL DREAMS

An experimental project in which DreamCloud – a mattress disruptor, sent IG influencers its mattress, asked them to dream on it, and then produced all the content of the campaign based on people's real dreams. 

Credits

Dream Cloud

Facebook Creative Shop

Unit9's Nucco Brain

BAD HABITS

Our lives are full of little bad habits. Don't worry, these are fixable and with a little nudge from Ikea – you can have a fresh start.

Credits

Ikea

McCann

NAMES

Ever wondered how does IKEA name its products with those weird names? Well, you are about to find out.

Awards & Shortlists

The Golden Cactus

Cresta Festival

Effie Awards

Credits

Ikea

McCann

BIG BROTHER UNBOXING

For the first time in the show's history, the contenders had to assemble the furniture themselves.

Awards & Shortlists

Cannes Lions Festival

Eurobest

Golden Drum

Credits

Ikea

McCann

ANDRÉS INIESTA

The campaign that made Andrés Iniesta swap futbol for football.

Featured in

Sports Illustrated

Mundo Deportivo

Yahoo Sport

Credits

UFX

Creative Shop

AUTO CORRECT

"These Honda ads use auto-correct to prompt you to trade your incorrect car for the correct car."

– Clio Awards

Featured in

Lürzer's Archive

Commercial Photo Japan

Ad Age

Credits

Honda

McCann

Design Taxi

Trend Hunter

Clio Awards

HAIR

Hair campaign has made it globally even to Iran. It also made it to Epica Awards' final list and has been curated by Lürzer's Archive magazine.

Awards & Shortlists

Epica Awards

Featured in

Lürzer's Archive

Ad Age

THE TREAT

The Treat project went viral globally and was praised by many petrolheads. It also named print ad of the week by Best Ads on TV.

Featured in

Best Ads On TV's Best Print

Credits

Honda

McCann

SEESAW

Volvo XC60 is a SUV with great power. Seesaw was our way to showcase it. This work has been curated by Lürzer's Archive magazine.

Featured in

Lürzer's Archive

Credits

Volvo

McCann

GO TO BED

This project was built to drive brand awareness for a new mattress company, but also drive website conversion through mobile-first creative.

Credits

Nectar

Saatchi & Saatchi

Creative Shop

Awards, Finalists & Features