LEUMI CARD MOBILE SCREENS
Israel's first ever WhatsApp campaign
gives a fight to mobile screens.
Leumi Card wanted to help parents having quality time with their kids. The main barrier was the mobile screen. To tackle that, we have created a WhatsApp campaign that was leveraging the No.1 trend in WhatsApp in Israel – Family groups. We let people add Leumi Card to their family group and play a fun quiz only to win a family vacation far away from the mobile screen. We had a record number of families participating in this first-ever WhatsApp quiz with over 60,000 people adding the brand to their family group and playing to win the prizes.