LEUMI CARD MOBILE SCREENS

Israel's first ever WhatsApp campaign

gives a fight to mobile screens.

THE SPOT

Leumi Card wanted to help parents having quality time with their kids. The main barrier was the mobile screen. To tackle that, we have created a WhatsApp campaign that was leveraging the No.1 trend in WhatsApp in Israel – Family groups. We let people add Leumi Card to their family group and play a fun quiz only to win a family vacation far away from the mobile screen. We had a record number of families participating in this first-ever WhatsApp quiz with over 60,000 people adding the brand to their family group and playing to win the prizes.

 

'Fighting Mobile Screens' awards and finalist: The Golden Cactus