IKEA BIG BROTHER UNBOXING

Assembling the big brother's house live for the first time in history.

THE SPOT

For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves.

Knowing that Furniture assembly and boxing of furniture are IKEA assets that are linked in the Israeli mindset to the brand, we wanted to use to it to our advantage… For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves! IKEA Style… While the activity during the episode generated interest, we drove consumer directly to our 360 tour using VTR during the show to close the loop and truly showcase our designs to consumers

 

The results were staggering: 

250, 032 pages of IKEA designs Viewed

110,044 Unique users visited the virtual tour

10% Traffic Increase to IKEA Store

13% increase In Furniture Sales

More than Half of Israel (54%) Linked IKEA Designs to furniture that they were seeing in the Big brother show

 

'Big Brother Unboxing' awards and finalists: 

Cannes Lions  Eurobest  Golden Drum  The Golden Cactus  LIA  CMA London