The following 3 questions have troubled mankind for centuries:
1. Does God exist?
2. Are we alone in the universe?
3. How does IKEA name its products with those weird names?!
We know how to answer the third question! The brief? Inform the Israeli public that although IKEA products are well designed and much thought is put into their production, the price will still remain accessible.
'Names' awards and finalists: The Golden Cactus Cresta Festival Effie Awards Creativity