HONDA AUTO CORRECT

Auto Correct has been curated by

Lürzer's Archive magazine.

THE CAMPAIGN

As Paul Valery once said: "Between two words, always choose the simplest; between two simple words, choose the shortest. " This search for simplicity that is worth to the text, also goes for the layout (Archives do not let me lie).
The simple and intelligent advertisement of the time is a creation of the McCann Tel Aviv and intends to emphasize that Honda is the right choice when changing cars.

The message is simple and uses the auto-broker feature found in today's smartphones. I do not know, but I can smell Cannes.

– Comunicadores, Brazil