I work closely with today's most iconic brands, and the brands of tomorrow.

Global Disruptors • Hyper-Growth Companies • Start-ups • Legacy Brands

I'm a Tel-Aviv based creative strategist, writer, and motorcyclist. I started my creative journey at the age of 11, as a footballer of my beloved club – Hapoel Tel Aviv. Back then, I remember scoring a goal and pulling off my team jersey only to reveal another shirt with the not-so-humble headline "Udini" (sounds like Houdini). A decade later, after I completed my military service, I have decided to go to the Advertising Association Ad School in Tel Aviv, to acquire the education and fame. After only a couple of months in Ad School, I had the privilege to be chosen to an internship at Grey/ACW as a digital copywriter.
Then, I got my first contract at Ogilvy as a digital copywriter and it was surely an amazing time. After one year looking after all the digital accounts of Ogilvy, I was signed by the biggest agency in the country - McCann Tel Aviv. I spent there almost five mind-blowing years, starting as a senior copywriter and then, at the age of 26, as creative director. Our work for brands such as Ikea, Honda, Volvo, Domino's, Leumi Card and such won awards and featured in magazines around the world. In 2016, I was appointed to the position of Creative Strategist for the Tel Aviv office at Facebook, and currently part of Facebook's Creative Shop.

Featured globally

Sports Illustrated • Lürzer's Archive • The Epica Book • Commercial Photo • Adweek

I have had the honor to be featured with my work in some of the world's most renowned magazines, blogs and museums. For over ten years I am building with my teams a consistent, breaking-through creative work for global iconic brands and those who disrupt them, Honda's 'Auto-Correct' project had been featured in countless magazines from all over the globe: the European Lürzer's Archive, American Trend Hunter, Commercial Photo from Japan, the Singaporean Design Taxi and the Brazil-based Comunicadores which declared "The simple and smart ad uses the auto-correct feature found in today's smartphones. I smell Cannes."
Other pieces of work for Volvo, Domino's Pizza and Honda Motorcycles also been recognised and featured in magazines around the world. A project for AEG was even selected to be exhibited in the grand opening Pop Culture + The Bible exhibition of the Museum of The Bible in Washington. The American blog Best Ads On TV has selected two projects of ours at the same week as part of the six best ads globally that week. Yep, that's two out of six globally – never done before, In 2019, the IAA (Israel Ad Association) has selected our 'Soldiers in Babydoll' billboard as on of the most creative and iconic of the decade.

Doing it for the 'gram

Awards, Finalists & Features