As of today, I work closely with brands, and the brands of tomorrow.
I'm a Tel-Aviv based creative strategist, writer, and motorcyclist.
I started my creative journey at the age of 11, as a footballer of my beloved club – Hapoel Tel Aviv. Back then, I remember scoring a goal and pulling off my team jersey only to reveal another shirt with the not-so-humble headline "Udini" (sounds like Houdini). A decade later, after I completed my military service, I have decided to go to the Advertising Association Ad School in Tel Aviv, to acquire the education and fame. After only a couple of months in Ad School, I had the privilege to be chosen to an internship at Grey/ACW as a digital copywriter.
Then, I got my first contract at Ogilvy as a digital copywriter and it was surely an amazing time. After one year looking after all the digital accounts of Ogilvy, I was signed by the biggest agency in the country - McCann Tel Aviv. I spent there almost five mind-blowing years, starting as a senior copywriter and then, at the age of 26, as creative director. Our work for brands such as Ikea, Honda, Volvo, Domino's, Leumi Card and such won awards and featured in magazines around the world. In 2016, I was appointed to the position of Creative Strategist for the Tel Aviv office at Facebook, and currently part of Facebook's Creative Shop.